Our Story.

Seventeen years ago we set out with a mission - 'To liberate the motor industry from overly complex, error ridden, product information'. That desire - to simplify confusing, mistake prone data - continues to drive us to this day.

84% of the tyre industry choose Vehicle Logic

Integrating with the world's leading tyre manufacturers helped us develop a finely tuned sense of when to press the launch button on new initiatives. Close collaboration means meticulous insight at reduced cost.

A special breed of awesomeness

Beige is a colour we don’t recognise at Vehicle Logic. We strive to be vivid in every integration we make and in every platform we develop.

Our journey became a quest

At every turn we’ve been focused on improving the tools that help you increase market share.

WheelSelector is launched. A data feed for retailers to display wheels on cars on their websites smashes the hold paper based catalogues have on the industry.

TyreSelector ushers in a new era of seamlessly matching tyres to vehicles.

TyreInsight revolutionises demand, planning and predicting tyre populations within the Australian market.

Licence plate to tyre size. Single click search for exact tyre size matched to vehicle registration marks a new era of convenience.

Fitment Finder launched. A behind the counter sales tool to increase share of wallet and move people quickly from enquiry to sale.

Evolution of Vehicle Logic into a global solutions platform providing insight, vehicle intelligence, product integration, product matching and lookup.

Embrace technological superiority.

Outliers are often criticised - too radical, not what everyone else does, risky - we embrace those titles because we always dreamed of being the benchmark by which others were judged, not judging ourselves by what others did first.

Be relentless, always.

No apologies we burn like the heat of a thousand suns. Vehicle data is a religion for us. Let us pray...

Defend the breakthroughs.

Being first brings its own challenges; competition, skeptics, people using tradition as a barrier to change. We back people to do their best and when we do great shit happens. But discovery needs defending. That’s why we keep our feet on the ground as we reach for the stars.

Likeability.

Plain and simple, our clients enjoy doing business with people not algorithms. We’re a people company developing logic platforms not the other way round. Our people are our purpose.

Being nimble means being responsive.

We pride ourselves on our individual ability to deliver the miraculous. Yet everyone knows things occasionally go west. When they do we all own the response time. Tick-tock.